Friday, 21 November 2014

Academy of Applied Arts:Importance of Retail Design



Academy of applied arts proposes the importance of retail design. According to Academy of applied arts, effective retail design can have a tangible and far-reaching impact on a business. It can increase footfall and sales, ensure that a brand is correctly positioned (and here to re-align where it is not), and allow differentiation from its competitors.

For Academy of applied arts, without a doubt, effective design helps to boost customer understanding and enjoyment of the products and the brand itself – and therefore sales! Retail design helps to narrate the brand and product story, educate consumers about the pieces, and – ultimately – make the items displayed more desirable as a result.

Design should indeed drive sales. Of course, it does not exist in a vacuum – the product, distribution, staff, pricing and location need to be considered – but good design should deliver increased sales. We have seen recently completed projects recording a 40% spike in sales above aggressive targets, because the brand has been captured and correctly portrayed in-store as a brand touch point.

The store environment is the ultimate showcase and the physical touch point between the brand and the customer. It physically and emotionally reaches out and embraces them and it’s also a great opportunity to actually talk to customers directly. Creating this space where a customer can be completely immersed in the brand really brings it to life and is what allows a customer to fall in love with a brand, becoming a true brand advocate.

In the digital age its importance only increases. As customers can buy almost everything online, retail environments definitely need to offer a richer experience for consumers than ever before. The physical space can be smaller and the levels of stock can be lower but the actual experience needs to be more stimulating with the brand turning up the volume on aspects such as design, knowledge and service.

Academy of applied arts explains a great example that was a recent overhaul which we did for The Whisky Shop of their flagship store. The Whisky Shop wanted a design which educated and informed its consumers whilst reflecting the high-end credentials of the brand. Their newly designed store brings the product and the process behind its creation to life, whilst retaining its premium feel. The overhaul of their flagship store confirmed their correct brand positioning as accessible luxury, and has given the brand a well-established platform from which to aim onwards and upwards. A further demonstration of the success is that The Whisky Shop later rolled the design out to their regional flagship store in Manchester.

The environment in which products and services are displayed and purchased does add an inherent value and consumers infer a huge amount about the relative merits of a brand from their in-store experience. Even other players in the retail space will elevate their perception of a brand and store as a result of the messages their in-store environment portrays.

Retail design also has an incredibly important role to play in positioning a brand to its consumers – and, perhaps more importantly, re-positioning it when it’s incorrectly aligned. Interestingly, one of our clients even told us that their staff retention rate was much higher, their employees were more engaged and proud of their work, and that even the standard of applicant to each new position was much increased. It’s evident that correct positioning impacts on every aspect of your retail brand in a virtuous cycle.

    Monday, 10 November 2014

    Academy of Applied Arts reviews on Retail design

    As per academy of applied arts reviews ,the retail industry is a rapidly growing sector of the Indian economy. The increasingly competitive market has transformed shopping from just purchasing products to an experience and an activity in itself.
    The first semester of the programme is the Foundation Course, which teaches design basics, as well as other inputs specific to the discipline.Academy of applied arts reviews that the programme has an integrated approach to designing products, systems and spaces for enriched consumer experiences. Students have inputs on visual merchandising, trends, materials, technology and techniques. Workshops and seminars by visiting professionals, combined with industrial visits, training and sponsored research based projects make the programme come alive. Modules include Visual Merchandising, System Design, Visualisation of Space, Elements of Form and Colour and Photography, among others. Projects include way finding systems, indoor and outdoor retail spaces, corporate displays, branding, lighting, exhibition design and retail systems. From large malls to redesigning the local kirana store, this is a programme that draw on many disciplines.
    Academy of applied arts reviews that the students go on to work in major retail multinationals, design firms, research centres and furniture and office systems.

    Thursday, 23 October 2014

    A beautifully decorated interior not only functions well but it creates a mood or a feeling and shows off the personality of the family that lives there. It's attention to these three important ingredients — function, mood and personality — that ensures decorating success.


    Before painting and rearranging, spend some time thinking about your family and how you live. Look through magazines for inspiration and pull out ideas or rooms that appeal to you. Gather things from around the house that make you feel good and study them carefully for color cues and perhaps a clue to the mood you're looking for in your home. This is the beginning of a well-planned and decorated living area.

    As for the rest, let's start with function.

    Function

    Decorating is more than just eye appeal — it's making a room really work for you. Here's how to do it, element by element:

    The focal point: Sometimes rooms have natural focal points (places the eyes travel to immediately upon entering a room) — a fireplace, a bay window with a view, maybe even a built-in bookcase. If the room doesn't have a natural focal point, create one with a dynamic piece of art or a colorful area rug.

    The furniture: Determine whether the furniture satisfies the functions you've planned for the room. If a piece isn't working or if it's too large or too small for the size of the room, get rid of it or trade it for something else around the house that may be more appropriate.

    The lighting: Lighting should be selected for the functions of the room as well as for visual appeal. Every task will require either direct lighting from a lamp or indirect lights that simply brighten the room for conversation or TV-watching. Accent lighting — floor spots, track lighting or recessed spotlights — enhance texture, color and room details.

    The furniture arrangement: Draw your room on graph paper. Measure and mark electrical outlets and switches, vents, windows and doors. Measure your furniture and place it in your floor plan. Generally, the main furniture pieces are directed toward the focal point, keeping the major traffic patterns open. Fill in with pieces you'd like to have that may or may not be available now. Be sure to balance high and low pieces as well as heavy and light ones around the room.

    Dress up your home this diwali

    Diwali and décor go hand in hand. When its diwali time we already know that home has to be cleaned to perfection, wiping away even the minutest of dust particles and then decorating the house to the best possible. Almost every Indian household has this set routine and the work starts weeks before the festival as of course the house has to look beautiful when the relatives and acquaintances arrive for exchanging Diwali greetings.
    After all the cleaning up, what comes to mind is how to decorate the house. We are here to make your job simple with the assurance that your home would be dressed up the brightest this Diwali! Start with listing out the items that would be required for the decoration. You could include Candles, Flowers, Colours and most importantly the items that have been piled up in your cupboards that could serve as brilliant décor pieces.
    The decoration you do this time will revolve around the innovative use of these items. Candles are obviously a must on Diwali & nothing can make your home look more festive than a bunch of these versatile pretties. The trick is to present them differently. Use the empty jars as lovely candle holders and place them all on a mirror for that extra glow!
    Bring out those silver bowls that you might have kept safely since long…fill them up with water, put in a flower or two and you have a gorgeous centrepiece. Silver ice cream cups make stunning planters. Or how about that teapot that you always wanted to use but hectic mornings never allowed you to, fill it up with roses and get some heads turning.
    And last but not the least, Rangoli on day of Diwali. It is the traditional way of decorating the house by forming aesthetically beautiful designs on floor using colours and flowers. This creation dwells through one’s own creativity and we are sure you will be best at it!
    We believe that creativity and innovation is the key to perfecting any art and this is what we have shared. As just spending recklessly doesn’t fetch the best rather one should have knack for it. And this time dressing up your home will surely not burn a hole in your pocket as the ideas that have been shared are simple yet alluring.

    Happy Décor. Happy diwali!

    Sunday, 7 September 2014

    Academy of applied arts reviews on Contemporary Design

    Academy of applied arts reviews and serves the idea of contemporary.If you like to keep current with styles and enjoy things that are modern of today’s style, you might like contemporary interiors. Today’s contemporary interiors are comfortable, cozy and welcoming without being dark and drab.Academy of applied arts reviews that Contemporary styles are very much incorporated in homes and office as well. A contemporary interior design home can be a quiet and comfortable retreat.
    Apparently, contemporary interior design defines clean lines, subtle, simplicity, sophistication and texture. Contemporary showcase more space then things by focusing on colours, space, shape and sleekness.
    Colours of contemporary interiors are more neutral and bright as the palette is punched up with bold and bright colours of contemporary style. Neutrals, black and white defines the colours of this time with style. Academy of applied arts reviews that black is basically used for ground and neutrals are used for walls while backdrop is highlighted with bold accessories. Tints of bright colours like red, orange, green, white, gold and cream is ideally followed in contemporary interiors.
    Academy of applied arts reviews that Contemporary interior design can be acknowledge with few key trademarks such as chrome metallic accents and using heavy glass and mirrors. This kind of interior uses bold colour blocks, high ceilings, bare windows and geometric shapes in walls and art sculptures. Contemporary interior is all about more things, here less is more. Each piece stands out as individual and unique in this type if interior design.
    Contemporary style furniture defines smooth, clean and geometric shapes. For Academy of applied arts reviews, the contemporary furnishings use more of natural fabrics and neutral tones upholstered with black, white and neutral shades with natural fibres. The furniture is covered with black, white, neutral or bold fabric and texture often appear like natural wool cotton, linen, silk, jute which adds appeal.
    As per Academy of applied arts reviews the contemporary furniture pieces are simple without curves or decoration. The legs of chairs and sofa sets are exposed without cover whereas chairs and beds have no fringes, skirt and trim. More of wooden material is used in contemporary style furniture than metal or other material.
    Academy of applied arts reviews  that basically this kind of interiors uses bold, bare, basic and structural things and there is no to all kind of ruffles, fringes and carved details or floral prints. The furniture and accessories should be more accentuated and bold in order to compliment with wall color. The contemporary flooring is generally smooth in wooden, tile or vinyl. The rugs and carpets used in contemporary flooring must be warm and of commercial grade

    Thursday, 4 September 2014

    Academy of applied arts reviews and Interior Design

    Academy of applied arts reviews that, Interior design is a service which involves much more than choosing a colour palette or finding the perfect art piece. It is a methodical process that includes establishing a relationship with a prospective employer, extensive research, compilation of a portfolio for illustrative purposes, the presentation of proposed designs, contracting labor and supplies, overseeing progress from start to finish, and finally delivering the agreed upon design at the designated date. As per Academy of applied arts reviews,Many people are intimidated by the prospect of engaging an interior design professional. Nevertheless, the overwhelming majority of reluctant consumers agree that the hiring of a designer should seriously be considered because the results are a worthwhile investment.
    For Academy of applied arts reviews,because of the popularity of design and home improvement programming on cable and network television such as HGTV and TLC, today’s consumers are better equipped to engage the services of a professional designer whenever the opportunity presents itself.Academy of applied arts reviews that consumers are more fluent in the language and etiquette of the design process, thus feeling more confident in their ability to tackle a design project in spite of its degree of difficulty. They often view a designer as a consultant to help guide them in the right direction by lending a degree of expertise to the endeavour.
    As per Academy of applied arts reviews, as soon as a client decides to retain the services of an interior designer, the first step is to discuss personal preferences such as color and styles, expectations of what the completed design will encompass, addressing budget concerns like securing financing, and finally inquiries regarding the designer’s prior experience in short, a comprehensive

    Tuesday, 2 September 2014

    Academy of applied arts review on Interior Smooth Landings

    Academy of applied arts review that, there are several different approaches one can take for any design project — narrative-based, research/evidence-based, user-centric, wellness-based — just to name a few, with each approach providing its own set of benefits.

    What sets user-centric design apart from the other philosophies, as per academy of applied arts reviews is that this method tries to tailor and optimize the space around how users can, want, or need to use it, rather than forcing them to change their behavior to fit the space.

    It’s a method that Solomon Cordwell Buenz (SCB) tends to gravitate to, And for academy of applied arts reviews, they went full speed ahead with it when tasked to design the new United Club and Global First Lounge at London’s Heathrow International Airport’s new Terminal 2.

    Academy of applied arts review that open to first class and business customers, the lounge in Terminal 2 serves a wide range of customers and demographics. SCB needed to identify who exactly would be using the space, as well as the frequency with which people visit the bar area versus the dining area or private phone rooms. Academy of applied arts review that, to determine travelers’ expected needs and behaviours, SCB worked closely with United’s Customer Experience Group. In addition, the team at SCB took into account their own personal experiences and observations.

    “We frequent these spaces ourselves in our daily lives, whether for [business] travel or leisure, so there is a personal understanding of what the expectation is and so we can put ourselves in those shoes and affect the design that way”.

    “There’s some real criteria that need to be addressed in terms of feeding count that we needed to be able to meet in order to make this a viable space for United”as per academy of applied arts review. “Part of the program was to be able to provide the customer with an elevated level of menu options. That in and of itself requires a more robust kitchen, which then takes away from usable lounge space, putting more pressure on us to find ways to be able to create a relaxing environment where there was an ease of transition between spaces, with a limited amount of real estate to work with.”

    They were able to integrate the “chill” factor with a spa zone with shower suites shared by both the United Club (which makes up the bulk of the space, available to business class passengers) and the United Global First Lounge (open to first-class passengers). These facilities are a great amenity for both leisure and business travelers alike. Either is able to shower and refresh in one of these suites, whether they’re on the first leg of a long journey, or are about to enter into a day full of meetings. This zone also offers “family services,” as Conforte calls them, where travelers can have a suit pressed or a dress steamed before they’re on their way.

    Some chaise lounges are also placed along the perimeter of the space for those needing to disconnect and decompress.

    For those with work to do before take-off and who would rather be in the middle of the action, there are a variety of spaces to choose from, such as “power bar tables” that provide connectivity and an open, “more Starbucks-like feel.”

    Both the United Club and the United Global First Lounge have a large bar with views onto the tarmac and activity of the runways, dining spaces with both open and more intimate settings as well as private phone rooms.